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Identity

Gruson, Zuccker, and Kriefski all have designed beautiful company identities. Gruson with an organic style, Zuccker with a clean elegant, and Kriefski with pastel colors creating a vintage feel using abstract shapes.

Common trends I have been noticing in letterheads:

rounded corners, designing the back of the letterhead (I notice most of my colleagues ignore the back), creating patterns with the company’s logo, and coloring the envelope’s flap or inside.

by Emilie Gruson

by Pamela Zuccker

by Mike Kriefski

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